Infinix has once again proven its worth in the global market, securing the 45th position in the prestigious Kantar BrandZ rankings for Top 50 Chinese Global Brand Builders of 2023.
This is not the first time Infinix is being recognized as they were also rewarded in 2022 as a Kantar BrandZ Rising Star among Chinese Global Brand Builders. This achievement proves that the brand’s continuous efforts in building trust and loyalty with their consumers through the promotion of great value in Infinix’s brand. Their ability to create “captivating and meaningful brand narratives that resonate with our global customer base” was explicitly acknowledged by Lake Hu, CMO at Infinix.
Positioning for Growth
Infinix has solidified its presence across over 70 markets worldwide by providing quality products that combine outstanding performance and cutting-edge design, this will fantastic attainment also further proves this. The company has built a passionate global fan base that is dedicated to the brand’s evolution to a high-tech and trendsetting brand with a significant impact globally.
Infinix is constantly transforming the technological landscape by introducing innovative technologies, like the revolutionary 180W Thunder Charge in the ZERO ULTRA smartphone, JBL’s ‘Sound by JBL’ partnership in the Infinix NOTE 30 Series. Collaborations with renowned brands like the Tesla Science Center have further solidified Infinix’s reputation as an exciting, appealing brand for young consumers worldwide.
The Impact of Kantar BrandZ Rankings
Kantar BrandZ acknowledges the growth strategies of the most valuable brands in various industries worldwide by analyzing data acquired from a comprehensive Brand equity study, involving millions of consumers and brands. In 2022, Infinix received the distinction of a Rising Star among Chinese Global Brand Builders. This year, Infinix has been recognized for the remarkable progress they’ve made, establishing themselves as a globally influential brand favored by young consumers worldwide.
Infinix remains committed to fostering a robust and distinctive brand identity that resonates with young individuals globally. Alongside this, the company is dedicated to empowering young consumers with innovative and top-of-the-line technology. Infinix’s globally recognized reputation reflects its success in this unwavering dedication.