April 20, 2024 6:02 am
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Exciting Rebranding Alert: Twitter Set to be Renamed X and Unveils Sleek New Logo

Twitter Says Goodbye to Bird Logo, Introduces New Branding and Expands into Payments and Commerce

Twitter X logo

Twitter, the popular social media network, is undergoing a major transformation. On Sunday, owner Elon Musk and newly-appointed CEO Linda Yaccarino announced that Twitter will be rebranded as X and will venture into the realms of payments, banking, and commerce. The change marks a significant departure from Twitter’s bird logo, a symbol it has used since its inception in 2006.

Moving Away from the Bird

Founded on the idea of birds chattering, Twitter’s early branding included a light blue bird logo acquired for a mere $15. However, the new era commences with a sleek white X against a black background. Yaccarino tweeted a picture of the company’s rebranded logo, exclaiming, “X is here! Let’s do this.”

And it seems Musk is fully on board with the new direction. He changed his profile picture to the minimalist art deco X logo and updated his Twitter bio to “X.com” – a domain that now redirects to the official Twitter website.

A Post on X

Musk, known for his unconventional approach, also revealed that under the new identity, a tweet would be called “an X.” These changes, however, are not yet visible on the Twitter website.

Reimagining the Future

The rebranding aligns with Musk’s vision of creating an all-encompassing app. He previously named Twitter’s parent company the X Corporation and referred to his takeover of the social media giant as “an accelerant to creating X, the everything app.” X.com, founded in 1999 by Musk, later became the payments giant PayPal.

If Musk’s vision comes to fruition, X could become not just a social media platform but also a hub for messaging and mobile payments. The app, powered by artificial intelligence, aims to connect users in ways that are just beginning to be imagined.

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities,” Yaccarino emphasized in a tweet.

Pursuit of Revenue Streams

Since Musk’s acquisition of Twitter for $44 billion last October, the platform’s advertising business has faltered. Content moderation issues and Musk’s management style have led to a decline in advertiser confidence. In response, Musk aims to generate new revenue streams by introducing payments and commerce features to Twitter.

Twitter currently boasts approximately 200 million daily active users, but technical failures and displeasure following the changes in services and content moderation have hindered its growth. With the implementation of charges for previously free services and the reappearance of previously banned right-wing accounts, users and advertisers have expressed discontent.

The Battle Against Rivals

As the social media landscape evolves, Facebook parent company Meta launched its own text-based platform called Threads this month. Although initially boasting an estimated 150 million users, data from market analysis firm Sensor Tower suggests that user engagement with the app has significantly decreased.

Twitter’s rebranding and expansion into payments and commerce represent a bold endeavor to remain competitive in the ever-changing realm of social media. It remains to be seen how users and advertisers will respond to this new chapter in Twitter’s history.

Source: AFP

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