April 17, 2024 1:14 pm
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Legal Battle Brewing: Twitter Threatens to Sue Meta Over Epic Threads

Twitter threatened to sue Meta just hours after the Instagram parent company launched Threads, an app it hopes will beat out the struggling site owned by Elon Musk.
In a letter to Meta CEO Mark Zuckerberg, published by online news outlet Semafor on Thursday, Musk lawyer Alex Spiro accused the company of “unlawful misappropriation of Twitter’s trade secrets and other intellectual property.”
The letter accused Meta of hiring dozens of former Twitter employees who “had and continue to have access to Twitter’s trade secrets and other highly confidential information.”

Twitter Threatens to Sue Meta Over Launch of Threads App

In a dramatic development, Twitter has threatened to sue Meta, the parent company of Instagram, just hours after the launch of Threads, an app aimed at overtaking the struggling social media site owned by Elon Musk. In a letter addressed to Meta CEO Mark Zuckerberg, Elon Musk’s lawyer, Alex Spiro, accused the company of unlawfully using Twitter’s trade secrets and other intellectual property. The letter claimed that Meta had employed numerous former Twitter employees who had continued access to confidential information.

Threads is the biggest challenger yet to Musk-owned Twitter, which has seen a series of potential competitors emerge but not yet replace one of the world’s biggest social media platforms, despite its struggles.
Zuckerberg’s latest move against Musk further heightened the rivalry between the two multibillionaires who have even agreed to meet for hand to hand combat in a cage match.
And in his first tweet in over a decade, Zuckerberg posted a Spiderman pointing at Spiderman meme in an apparent reference to the similarities between Threads and Twitter.
Threads went live on Apple and Android app stores in 100 countries at 2300 GMT on Wednesday, and early feedback noted its close, but scaled back, resemblance to Twitter.
Within a few hours, more than 30 million people had downloaded Threads, Zuckerberg said Thursday.
“Feels like the beginning of something special, but we’ve got a lot of work ahead to build the app,” Zuckerberg wrote on his official Threads account Thursday.
Accounts were already active for celebrities such as Jennifer Lopez, Shakira and Hugh Jackman, as well as media outlets including The Washington Post and The Economist.
On Threads, Zuckerberg wrote: “It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it.”
Twitter has said it has more than 200 million daily users.

Threads Launched as Biggest Rival to Musk-Owned Twitter

Threads, the new app launched by Meta, poses the biggest challenge yet to Elon Musk’s Twitter. Despite facing competition from several potential rivals, Twitter has managed to retain its position as one of the world’s most popular social media platforms. In a move that further escalates the rivalry between Mark Zuckerberg and Elon Musk, the two multibillionaires, Zuckerberg even posted a meme on Twitter referencing the similarities between Threads and Twitter. Threads made its debut on Apple and Android app stores in 100 countries on Wednesday at 2300 GMT, garnering over 30 million downloads within just a few hours. Some notable users already active on Threads include celebrities like Jennifer Lopez, Shakira, and Hugh Jackman, as well as media outlets such as The Washington Post and The Economist. With over 200 million daily users, Twitter faces stiff competition in the battle for dominance in the public conversations app market.

‘Be Kind’
Threads was introduced as a spin-off of Instagram, giving it a built-in audience of more than two billion users and sparing the new platform the challenge of starting from scratch.
Instagram chief Adam Mosseri told users that Threads was intended to build “an open and friendly platform for conversations.”
“The best thing you can do if you want that too is be kind,” he said.
Zuckerberg is taking advantage of Musk’s chaotic ownership of Twitter to push out the new product, which Meta hopes will become the go-to platform for celebrities, companies and politicians.

Threads – The Friendlier Alternative

Threads, introduced as a spin-off of Instagram, already has a massive built-in audience of over two billion users, making it stand out from the competition and saving the new platform from the challenges of starting from scratch. Instagram chief, Adam Mosseri, emphasized that Threads aims to create an open and friendly platform for conversations. He urged users to prioritize kindness on the app. Mark Zuckerberg is strategically capitalizing on Elon Musk’s turbulent ownership of Twitter to propel the success of Threads. Meta hopes that Threads will become the go-to platform for celebrities, companies, and politicians.

Analyst Jasmine Engberg from Insider Intelligence said Threads only needs one out of four Instagram monthly users “to make it as big as Twitter.”
“Twitter users are desperate for an alternative, and Musk has given Zuckerberg an opening,” she added.
Under Musk, Twitter has seen content moderation reduced to a minimum with glitches and rash decisions scaring away celebrities and major advertisers.
He also fired more than half of Twitter’s staff, some of whom presumably went to other tech companies, including Meta.

Threads’ Potential to Surpass Twitter

Insider Intelligence analyst, Jasmine Engberg, believes that Threads only requires one out of four monthly Instagram users to match the size of Twitter. Engberg added that Twitter users are eagerly seeking an alternative, and Elon Musk has provided Mark Zuckerberg with an opportunity to capitalize on this demand. Under Musk’s leadership, Twitter has experienced minimal content moderation, resulting in glitches and impulsive decisions that have alienated celebrities and major advertisers. Additionally, Musk fired more than half of Twitter’s staff, who are likely to have found employment at other tech companies, including Meta.

EU ‘Many Months’ Away
Meta has its legion of critics too, especially in the major market of Europe, which could slow the growth of Threads.
The company has been criticized for its handling of personal data, the essential ingredient for targeted ads that help it rake in billions of dollars in profits.
Mosseri said he regretted that the launch was delayed in the European Union, but had Meta waited for regulatory clarity from Brussels, Threads would have been “many, many, many, months away.”
According to a source close to the matter, Meta was wary of a new law called the Digital Markets Act (DMA), which sets strict rules for the world’s “gatekeeper” internet companies.
One rule restricts platforms from moving user data between products, as would potentially be the case between Threads and Instagram.

Potential Roadblock in Europe

Meta, while facing criticism in Europe, particularly one of its major markets, could face slowed growth for Threads in the region. The company has been under scrutiny due to its handling of personal data, which serves as a crucial element for targeted ads generating billions in profit. Adam Mosseri expressed regret regarding the delayed launch of Threads in the European Union, explaining that waiting for regulatory clarity from Brussels would have resulted in a much lengthier delay. A source close to the matter revealed that Meta was cautious of the Digital Markets Act (DMA), a new law that imposes strict regulations on global internet companies considered “gatekeepers.” One of the rules prohibits platforms from transferring user data between products, a situation that could arise between Threads and Instagram.

Globally, the Threads hashtag on Twitter has garnered three million tweets, with many users jokingly suggesting people will return to Musk’s platform.
Others expressed privacy concerns.
“Meta loves to collect private information and I don’t trust the way it treats private information,” a Japanese user tweeted.
“I also have the impression that this is a company hated by EU, so I’m reluctant.”
But some said they would permanently move to Threads.
One Threads user wrote: “Now I truly can say goodbye to Twitter forever.”

Global Reaction to Threads

The hashtag “Threads” on Twitter has gained significant attention worldwide, generating three million tweets. Some users humorously suggested that people will return to Elon Musk’s platform, while others voiced their concerns about privacy. For instance, a Japanese user tweeted that they do not trust the way Meta collects and handles private information. The negative sentiment toward Meta in the European Union was also highlighted, with a user expressing reluctance to embrace Threads due to the company’s unfavorable reputation in the region. However, there were individuals who indicated their intention to permanently transition to Threads. One user on Threads wrote, “Now I truly can say goodbye to Twitter forever.”

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