October 2, 2022 2:02 pm

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Marketing terms and their meanings: A guide for the layman


Marketing terms and their meanings: A guide for the layman


Marketing has become an essential part of any successful business in today’s world, and with marketing, there are a lot of terms that might not make sense to the layman.

If you’re not an expert in marketing, all of the marketing jargon out there can be extremely confusing and off-putting.

Marketing terms are so common in business that they’ve seeped into the general vernacular, but they can still be difficult to parse, even if you’re familiar with the concepts behind them.

Luckily, we’ve put together this handy guide to help you better understand common marketing terms.

In this article, we will try to explain some of the most common marketing terms that you might encounter, and you might even learn something new! Let’s begin!


1. Buyer Persona


A buyer persona is a made-up person that represents your customers who are buying from you.

They are called buyer personas because they are like different people who have different likes and dislikes.

They can be named things like “Mr. Techy” or “Mrs. Shopaholic” depending on the personality that makes them patronize your brand.

A brand owner needs to think about what they want to buy and how they want to buy it in order to cater to all of their customers.

If they don’t, then chances are they’ll lose them as a customer, which is not what any business wants!

So it’s worth any brand taking some time to work out what makes each of their buyers tick, so they can design marketing messages and products just for them.

Here are the key components of a buyer persona:

Their demographics

What drives them to purchase it? –

What type of media do they consume? –

Where do they live? –

Do they have kids? –

What are their hobbies?

What social networks do they use?

Where do they go online?

What are their pet peeves when shopping online? and so on.

The answers to these questions will give a brand owner an idea of what message he or she should send out and what types of products might appeal to their buyer persona.

To create the perfect buyer personas for your brand, you can message us @ greenconnect.link.


2. Lead


A marketing lead is an interested customer who may end up being a potential customer for a brand.

Marketing leads are usually sourced through events, advertising, trade shows, or referral programs.

Marketing managers are responsible for nurturing these leads by providing them with information about the product or service they’re interested in so that they can make an informed decision.

The ultimate goal of generating marketing leads is to convert them into customers.


3. Sales Funnel


A sales funnel, also called a purchase funnel, is the visual representation of the customer’s journey, depicting the sales process from awareness to action.

The top of the funnel represents customers that are just starting to become aware of a company or product.

They are in a state of research where they’re looking for information about the company or product through various sources such as social media, blogs, etc.

The bottom of the funnel represents customers who have been able to find value in the company or product and have purchased it.


4. Conversion


A conversion is when a marketing manager or brand owner gets somebody to do what he or she wants them to do after they’ve read something the brand wrote.

The best way to measure this is with a conversion rate, which can be found by dividing conversions by impressions.

The conversion rate can be found by dividing conversions (e.g., sign-ups) by impressions (e.g., blog post views).

A good conversion rate is 1%.

When someone converts on your website, it’s called a lead.

When someone converts offline, it’s called a sale.


5. Content Marketing


Marketing can be done by creating and sharing online materials like videos, blogs, and social media posts without promoting a specific brand or product.

That’s content marketing. The goal is to get people interested in a product or service without making them think something is being sold to them.

It’s an effective strategy because it doesn’t involve pushing things on people.

A company will spend more time on content than they would spend on selling their products because of its passive nature.

What this means is that if someone likes what they see on a blog, they’ll come back because of the content.

So, if a company’s goal is to increase customer loyalty, then this may be the right way to go!


6. Impression


An impression is a metric used to measure the number of times an ad or piece of content is seen.

Impressions are important because they can help a company gauge how often their message is being seen by their target audience.

An impression is when someone sees something on their phone and they tap on it and look at it for a while.

When people see an ad on their phone , they might tap on it or look at it for a while.

The more impressions, the more chances that someone will click through to a page or website and buy what they’re selling.

If people don’t know about a company, they won’t be clicking through anyway, so impressions are important!

Any company or brand wants as many impressions as possible so that someone clicks through and buys their product!

Think of it this way:

One impression equals one chance at making a sale.

But if your company or brand has 20 impressions, then there are 20 chances to make a sale.

And if it’s 1000 impressions, then there are 1000 chances to make a sale!


7. Keywords


Keywords are simply words or phrases that internet users will find when they use a search engine such as Google.

These days, people don’t just go to one website to look for information; they typically browse through many sites before making a decision about which one suits them best.

As an example of this phenomenon, take note of what types of cars people might research when they’re looking to buy one.

Each keyword has a certain level of competition.

This determines how difficult it is to rank a site in Google’s search results.

If a website is created around a high-performance keyword, then they would need to build a lot of high-quality content around that keyword in order to beat out their competitors who are trying to do exactly what they’re doing.

They would also need back links and other signals that point towards their website from authority websites in order to be able to rank well.


8. Rankings


Rankings are a way of measuring the relative popularity of websites.

In Google, this is measured by how many other sites link to a website, how often the website is viewed, and how many keywords it appears in search results.

The higher a site ranks on these three factors, the more popular it will be.

Higher ranks can lead to increased visits and more sales.

SEOs (search engine optimizers) use SEO strategies like keyword research, anchor text optimization, content marketing, and back link development to help clients achieve better rankings on Google.

These strategies also help improve traffic flow from other sources, such as social media.


9. Clicks


“Clicks” refer to when a person views an ad and clicks on it.

It is important for a company to know how many people are clicking on their ads in order to get a sense of whether or not their ads are successful.

If there are no clicks on a company’s or brand’s ad, then they need to consider changing the content or adjusting its position so that more people will click on it.

The average click-through rate varies by industry.

However, it typically falls between 1% and 3%.

Just remember: if you are paying for traffic (via advertising), those viewers should be taking some kind of action before they leave the page where you placed your advertisement.


10. Reach


A reach is a measurement of how many people are reached by an advertisement.

For example, if there are 3 million people in a population but only 50,000 have seen an advertisement on a certain channel, then that channel has a reach of 20%.

The more people that see an ad, the more effective it will be.

Reach is important because it measures how effective a marketing campaign has been in getting its message out to as many potential customers as possible.


11. CTR


CTR stands for Click-through Rate.

It’s a percentage that describes how many times an ad was clicked on compared to how many times it was displayed (viewed).

In other words, if a company or brand has an ad that is displayed 100 times but people only click on it 10 times, then their CTR would be 10%.

Higher CTRs are better because they indicate that a company’s message is resonating with viewers.

The higher the CTR, the more likely someone will see an ad again in the future.

Low or negative CTAs can signal to advertisers that there may be a problem with their messaging or targeting strategy.


12. Engagement


Engagement can be difficult to measure, but it’s a valuable measurement of customer loyalty.

The more customers engage with a brand on social media, the better they feel about the brand or company.

They might comment on the company’s posts or share them with their friends, which would all result in increased exposure.

Plus, happy customers will tell other people about how much they love a brand.

If a brand or company wants to increase their audience and reach a wider audience, then they should keep up the good work of engagement.


13. Retention rate


The retention rate measures how many of a company’s customers are coming back to buy more products from them.

So, if they’ve got a 100% retention rate, that means all of their customers are buying from them again and again.

What can a company do to increase their retention rates?

One way is to increase the frequency with which they send marketing messages to their customers!

If their customers don’t receive any emails or promotions from them, they might start to forget about them.

Another tactic is to make sure that their customers are always happy with their purchases, so they want to come back for more.

It’s not enough just to keep selling them things; a company has to make sure that their customers love them every time too!


14. SEO


SEO stands for Search Engine Optimization, and refers to strategies that companies use to make sure that their website is ranked high enough in search engines so that people can find them easily when they are looking for something specific.

There are a lot of different factors that go into how this works, but the goal is always to show up as one of the first few results on Google or other major search engines.

In order to do this, a brand or company will need a web developer who knows what they’re doing.

There’s also no shortage of articles on SEO available online from various marketing agencies and other sources who offer help with this process.

Marketing firms often have an experienced team of experts who can take care of all their SEO needs.

A brand owner just has to remember that everything starts with their content, whether it be blog posts, social media updates, videos, or any other kind of content they want to create for their company.

If they don’t have good content, then it doesn’t matter if their company has an excellent reputation because no one will be able to find it online.


15. Social Media Marketing


Social media marketing refers to using social media platforms like Facebook or Twitter as a way of promoting products or services in order to increase awareness or generate sales.

It is most often used by businesses that already have an established customer base, but can also be done by new companies who are looking to grow quickly.

Social media has become an integral part of many people’s lives, which has created new opportunities for marketing, advertising, and public relations campaigns.


16. Back links


Back links are links from other websites that link to a website.

The more sites that link to a site, the higher the site’s ranking on search engines like Google.

Search engines use a technique called page rank to determine a website’s relevance based on how many other websites have linked to it.

Links can be both external (from another site) or internal (from one page of your site to another).

Most marketers will advise you to focus on external back links because they’re easier to get than internal ones.

As long as one offers good content and makes sure the links don’t violate any copyright laws, people will often want to provide them with a link in return.

The most important thing is not quantity but quality; getting a few high-quality back links is better than getting many low-quality ones.


In conclusion,


Marketing terms are inexhaustible, but these are the few basic ones that relate to every business person out there.

We hope it guides you on their uses and importance.

To know how you can apply the uses of most of these terms, visit our website @ greenconnect.link

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