April 23, 2024 3:39 pm
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Norway Takes No Prisoners: Meta Faces Sky-High $100,000 Daily Fine Over Data!

Norway Bans Facebook and Instagram from Using Personal Data for Targeted Advertising

Norway’s data protection agency, Datatilsynet, has announced a ban on Meta, the parent company of Facebook and Instagram, from using personal information of users for targeted advertising. This move comes as part of increasing scrutiny on the data practices of US tech giants in Europe. The ban is set to begin on August 4 and will last for three months, during which Meta will have the opportunity to implement corrective measures. Failure to comply with the ban could result in a fine of one million kroner ($100,000) per day.

Behavioural Advertising Under Fire

The Norwegian Data Protection Authority deems Meta’s current practices as illegal and in violation of user privacy. Meta collects data such as user location, content preferences, and posts for marketing purposes. This ban specifically targets behavioural advertising, which utilizes personal data to tailor advertisements to individuals based on their online behavior.

In response to the ban, Meta stated that it will analyze the decision but did not expect any immediate impact on its services. It remains to be seen how Meta will address the concerns raised by the Norwegian watchdog.

A First Step Towards Change

The Austrian digital privacy campaign group noyb, which has been actively filing complaints against Meta’s practices, has welcomed the Norwegian decision as an important first step. The group hopes that other countries’ data protection regulators will follow suit in taking action against Meta’s data practices.

Earlier this year, Meta faced a setback when European regulators dismissed its legal basis for collecting personal data for targeted advertising. More recently, the European Court of Justice further undermined Meta’s data practices by rejecting the company’s workarounds and granting antitrust regulators the power to consider data privacy issues.

The ban on Meta using personal data for targeted advertising in Norway is not a blanket ban on Facebook and Instagram operating in the country. It is specifically aimed at addressing the illegal use of user data for marketing purposes.


Source: AFP

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