12 Ways to Use WhatsApp to Win More Customers
WhatsApp has quickly become one of the most popular messaging services in the world, and with over 1 billion users, it’s hard to ignore this powerful platform as a business opportunity.
In addition to the massive number of users, WhatsApp also offers instant communication and minimal effort on your part as a business owner, which makes it an excellent option if you are looking to win more customers without spending much time or money at all.
You can use WhatsApp as an effective marketing tool to reach customers who you might not normally be able to connect with through traditional channels like email or phone calls.
Below are twelve strategies you can use to instantly start winning more customers via WhatsApp!
1. Have a Networking Strategy
If you want to win more customers via WhatsApp, you need to have a networking strategy.
Add new contacts regularly, and make sure you’re connecting with people who are likely to be interested in your product or service.
When you get introduced to someone through mutual contact, ask for their phone number. You can’t really automate this process as much as other social media platforms because there’s no easy way to see when people last checked their WhatsApp.
A big part of using WhatsApp is building relationships with people, so don’t forget to stay in touch outside of the app!
2. Furnish Your WhatsApp Business Profile
When you set up your WhatsApp Business profile, make sure to include important information like your business name, logo, and contact information.
You should also include a brief description of what your business does.
By furnishing your profile, you’ll ensure that the greater percentage of your new contacts who visit your profile to find out what you do before deciding whether or not to do business with you actually see you as credible.
Use quality graphic design to fill in all the information, including your catalog, to make it appealing.
3. Post on Your Status Regularly
If you want to use WhatsApp to win more customers, you need to be posting on your status regularly.
Keeping up with posting on your WhatsApp status consistently for your audience builds trust and increases sales.
Plus, it lets potential customers know that you’re an active business that’s worth their time.
So how often should you post?
It really depends on the type of business you have, but we recommend it at least once a day.
In general, though, if you’re selling a product with high demand (think fashion), then posting four times per day is ideal.
On the other hand, if you’re selling more expensive products (like cars) or products with limited availability (such as concert tickets), then one post per day is enough.
4. Do not Underestimate the Power of Content Marketing
Content marketing is a powerful tool that can help you attract and retain customers.
By posting interesting and informative content, you can build trust and credibility with your audience.
Plus, when you post content that is relevant to your business, you can also include links back to your website or product pages.
If people find what they are looking for on your site, they will be more likely to purchase it from you.
But be careful not to spam the people in your contact list by sending them ads for everything under the sun!
Make sure that whatever you are promoting fits in with the tone of the conversation and is something your contact would actually want to see.
5. Know Thy Buyer
WhatsApp is a powerful tool that can help businesses reach new customers and grow their customer base.
But in order to be successful, you need to have a clear understanding of your audience, customers, and their problems.
This doesn’t mean asking your buyers personal questions; rather, it’s having a clear understanding of who the kinds of people that patronize you are, as well as their concerns and the problems that make them look for your kind of service.
Not everybody is in your audience.
6. Make Use of Chat Labels
If you want to win more customers via WhatsApp, you need to make use of chat labels.
By having a label for your prospects at each stage of their interest, you can more easily follow up with them and keep track of your conversations.
Plus, this will help you better understand their needs and how you can best serve them. Follow them up without being too salesy. Good marketing doesn’t look like marketing.
It’s natural conversation that helps your prospects feel understood and respected. Sometimes we just need to be there for the customer.
When they’re in the process of making a decision about what kind of company they want to do business with, or have any doubts or worries that are holding them back from taking action.
7. Create a Lead Generation Strategy
The success of your business depends on your ability to generate leads and convert them into customers.
Luckily, there are a number of strategies you can use to generate leads via WhatsApp.
The first is to send information about products or services directly from the brand’s profile.
For example, if you have an ice cream shop, it’s best to offer discounts for followers who click on links within the messages that link back to your website for promotional offers like buy one get one free.
Another strategy is sending coupons or discounts that require no purchase whatsoever.
A lead is a marketing term for a person who shows interest in a brand’s product or services, which makes the person a potential customer.
A good WhatsApp strategy is to create irresistible offers, promote them, and have people save your number while you label them as leads.
8. Learn how to make use of WhatsApp Stickers
WhatsApp Stickers are a great way to add a personal touch to your communication with customers.
Plus, they’re a fun way to show your personality and make your brand more relatable.
Here are seven ways to make use of WhatsApp Stickers to win more customers:
I). Use them in your marketing campaigns.
II). Use them in your customer service communications.
III). Use them in your order confirmation and shipping notifications.
IV). Use them in your sales and special offers. V.). Create sticker packs for your products that customers can download from within the app. VI). Add stickers to social media posts on Facebook or Instagram that drive traffic back to your company’s profile on WhatsApp.
VII). Personalize them by adding an individual’s name or nickname.
9. Create an effective welcome message
As a business, you want to make sure that your welcome message on WhatsApp is both effective and engaging.
If it’s not up to par, then customers will get the impression that your company doesn’t care about them.
And if they have this feeling from the very beginning, they might leave before even giving you a chance.
On the other hand, if your welcome message does make an impactful first impression, customers are more likely to stick around for longer and spend more money with you in the future.
10. Utilize Group Chats
If you’re not already utilizing WhatsApp group chats for your business, you’re missing out on a valuable opportunity to connect with potential and current customers.
Group chats are ideal for conducting Q&A sessions, marketing campaigns, surveys, and more.
They also allow you to easily organize customer feedback via polls and messages in one place.
You can even conduct live chat sessions or host webinars that give customers the opportunity to engage with your brand whenever they want.
Offer discounts and promotions in group chats.
Join groups where you think your ideal clients might be.
This way, you can reach them wherever they are.
It’s no wonder WhatsApp is dominating the market!
11. Ask Questions To Create An Effective Customer Survey
Ask questions that will help you understand your customer base.
What needs do they have that your product or service can address?
What are their pain points?
Create a survey that is easy to answer and quick to complete.
Nobody wants to spend hours filling out a questionnaire, so make sure your questions are clear and concise.
Use WhatsApp as a way to reach out to potential customers who may not be familiar with your brand.
12. Send Out Informative Messages
Your potential customers are interested in what you have to say, so make sure your messages are worth reading.
Sending out promotional material or coupons can be a great way to keep them engaged.
The most successful marketing campaigns are those that feature an informative message rather than a promotion.
Consumers are likely to open a message and read it if they can expect it to be useful or interesting.
Promotional messages also have lower open rates compared with informative ones.
While sending a large number of messages, you can automate your replies.
Is there anything worse than not getting a reply from someone you’ve sent a message to?
Put yourself in a potential client’s shoes.
It’s also a great way to build trust and rapport with potential customers.
Winning more customers and staying up and doing as an entrepreneur is not as easy as it looks but this article is the best guide on excelling as an entrepreneur.
You can also read our other articles on how to stay one step ahead of the competition and how to stop wasting Money on WhatsApp TV’s.
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