WhatsApp marketing has been revolutionizing the way companies communicate with their customers.
In fact, more than 50% of the top brands in Nigeria prefer using this strategy to boost their sales and expand their market reach.
However, WhatsApp marketing can be quite tricky when you first start out, especially because there are so many different rules and regulations to follow to drive conversion and sales.
Fortunately, with these simple hacks, you can succeed in your WhatsApp marketing endeavors, whether you’re looking to grow your brand awareness or drive conversions on your online store.
Are you looking for ways to step up your WhatsApp marketing game? If so, you’re in luck.
In this post, we’ll share some simple hacks that will help you get the most out of your WhatsApp marketing efforts.
1. Use a Catchy Lead-in
Pick a catchy lead-in line and start every message with an attention-grabbing sentence.
For example, what’s up with you?
What are you doing? or
This is the best movie I’ve seen in a while.
This is the best thing you will read this year, etc.
By beginning your messages this way, you’ll make sure that your contacts actually read them!
Furthermore, don’t forget to use emojis and GIFs—they’re not just for teenagers anymore! You can spice up your messaging by adding smileys and quirky animations like dancing bunnies.
There are also stickers that can help convey a lot of information at once—all without typing anything out!
2. Create a Signature Sticker
Convert your logo into a sticker, your phone number, social media handles, etc. and embed it on your items and virtually every awesome thing you post on your status.
You build an impression over time.
The more people see the sticker and read what it says, the more of a potential lead they are for your business.
Remember that each person who sees the branded sticker is someone who can be reached out to about your product or service.
Share these stickers with your contacts and potential clients.
Custom stickers work well as thank-you messages.
They’re also perfect for use as tags during marketing campaigns.
3. Make New Contacts and Viewers While you Sleep
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for more information about how this is done.
4. Track and Reward your Referral Partners with Greenconnect
It’s difficult to know who referred who on WhatsApp, but not with GreenConnect.
You can have your product or service listed for referral ad campaigns with us and they will submit their referrers or affiliates and they will get their unique link.
That way, you can track their referrals and see who referred whom.
Our system also throws your referral program to any desired person who wants to contest it.
5. Automate your replies using Autoresponder
If you receive many messages in your DM, this can be helpful.
You can have it set up so that when someone sends a message, it’s instantly replied back to them, and then they don’t feel snubbed or irrelevant.
You should also send automated responses when people text you with a question, like “How do I get your stickers?” or something similar.
have frequent questions replied automatically by autoresponder app, whatsauto, or our greenconnects custom artificially intelligent assistant.
6. Have a System of Naming Your Contacts
While chat labels disappear after you lose your messages, your system of naming contacts remains permanent.
As each group of contacts has their own naming convention, it is always easier to pick up a conversation from where you left off.
It is thus important for an individual or an organization that uses WhatsApp marketing channels to have a systematic way of naming their contacts.
You can use first names or any other term that identifies the person in a manner that is clear to everyone.
For example, if you are planning on working with someone and will be communicating with them frequently, then simply using their contact name should suffice.
However, if the contact is not likely to be used again, then it might be wise to use a more generic term such as client or customer instead.
You always have some pre-information about your contacts with our green connect naming system.
7. Start A Chat with you our Own Number And Pin The Chat
Use this self-dm to keep posts, images, and videos that you will need frequently on hand.
Not only does it save time, but it also saves storage space.
To pin the chat, go to the top of your WhatsApp app (not chats), then click on the three dots in the top right corner.
After clicking pin chat, enter a title for your pinned chat and hit save.
Nowadays, anytime you want access to a post or an image, just click on your new pinned chat! It’s easier than scrolling through your WhatsApp messages or gallery and searching for the one you want.
8. Make Use of Chat Labels
People who show interest in your item
service can be easily followed up if they are labelled.
Whatsapp business has a feature that helps you label contacts.
You just need to tap on the contact, then tap on the add chat label option and type in the name of your label, then hit save.
You’ll see this label at the top of their chat window and will always know which contacts have shown interest in your product or service and follow them up without forgetting.
9. Create an Urgency Element
And while urgency is key when it comes to marketing, and WhatsApp is no exception.
You need to create a sense of urgency in your messages in order to get people to take action.
One way to do this is by using time-sensitive discounts or coupons.
For example, you could offer a 10% discount for anyone who makes a purchase within the next 24 hours.
3. Another way to create urgency is by offering exclusive deals or content that is only available for a limited time.
10. Add An Emotion (Achievement or Happiness)
When you’re planning your WhatsApp marketing strategy, don’t forget to add an emotional element.
After all, people are more likely to engage with content that makes them feel something.
In this case, happiness or achievement would be great emotions to play on.
To do this, think about what happens when the person engages with your product or service. For example , if they win a contest, they might share their excitement with friends.
Or if they purchase a new product and receive it in the mail, they might share their gratitude for finally getting it.
One thing to keep in mind is that not every emotion is appropriate for every occasion.
You may want to choose something other than happiness or achievement if the event isn’t celebratory.
11. Use Images with Text
If you’re looking to enhance your WhatsApp marketing, consider using images with text. Images are more eye-catching than plain text and can help grab attention.
Plus, they can help convey your message more effectively.
For example, in this image of a beautiful woman laughing on the beach, we want people to see how carefree she is and how much fun she’s having.
We could use the same sentiment in our company messages by showing employees out enjoying themselves at work functions or happy customers who just got their purchase delivered.
12. Add Call-to-Action Buttons
Adding call-to-action buttons to your WhatsApp marketing messages can be a great way to increase conversion rates.
By including a button that allows customers to easily contact you or learn more about your product or service, you can make it easier for them to take the next step in the buyer’s journey.
Plus, call-to-action buttons can help give your messages a more professional look and feel.
13. Reply fast and in a friendly manner.
No matter what business you’re in, replying quickly and in a friendly manner is always a good idea.
And when it comes to WhatsApp marketing, it’s even more important.
First of all, it might be the only form of contact your customer has with your company-they don’t have access to an email address or a phone number (if they do have one, they might not know how to find yours).
Secondly, people are less likely to reply if they feel like their question was ignored or taken for granted.
You can enable auto-replies as well.
14. Do not spam
Just like with any other marketing campaign, spamming your contacts on WhatsApp is not going to get you very far.
In fact, it will probably just annoy them and cause them to unsubscribe from your messages.
So how can you avoid spamming people and still effectively market your business on WhatsApp?
Don’t send a single message all at once—send a few messages spaced out over time instead.
If they are interesting enough, they will read the whole thing.
The most important part of this tip is that you should only send one message per day (or even per week).
Once again, make sure that the content of your messages is actually worth reading!
_Have an actual conversation- It’s easy to forget about this if you’re sending one-way ads, but adding some personalization goes a long way.
For example, don’t just say “I’m so happy my friend downloaded my app” but rather, say ” Hey, I saw you downloaded my app yesterday,
How did you find it?”
_Talk to them in their language- Speaking their language might seem obvious, but using slang or emojis really shows that you care and want to connect with them in a more meaningful way.
WhatsApp marketing is a vigorous task on its own, but working with our strategies helps you increase conversion and sales.
Visit our website @ greenconnect.link to leave us a message for any clarifications.