A lot of small or medium business owners have really spent a lot of money on countless ads on whatsapp TVs.
It’s not something bad, but most of the time, you don’t drive sales from them because you did it the wrong way or you were ignorant of some necessary things, and then it ends up being a waste of money.
If you are in this category, then it’s time to learn how to advertise better!
There are better ways to spend your money on ad services that would make it matter, and they are certainly better because you would learn the necessary things to do before running your next ad.
What to keep in mind before running your next ad:
Before you run your next ad, there are a few things you should know.
You need to identify your target audience.
Decide what type of ad will be most effective for reaching your target audience.
Create a budget for your ad campaign.
Measure the results of your ad campaign.
Adjust your ad campaign based on the results you achieve.
For example, if the majority of your ad viewers are not engaging with your ad, then you may want to adjust it in order to appeal more to them.
On the other hand, if viewers seem drawn into and engaged with your ad, then continue running it in order to get the most out of it!
Here’s a checklist of what to know before running your next ad:
1. Not many People are ready to Engage in the Products or Services you offer in the Ad at that Point in Time
At the time of your advertisement, not many people are ready to engage with your brand at that point in time.
And that’s because they’re not familiar with the product or service yet.
So, if you want to reach them, you need to create awareness first.
And the best way to do that is through informative advertising.
If you want to run an ad that prompts people to take action,then you should make an offer people can’t resist;
a limited-discount or freebie.
The goal of your marketing campaign should be to drive traffic to your site so you can capture leads and keep them engaged.
2. Start creating engagement on social media channels.
Pay for only those ads that you would write in a way that prompts customers to take action.
No one cares about what you’re selling until they know what you’re selling.
People don’t engage with brands they don’t recognize, so the quickest way to turn that around is by creating awareness ads on social media channels. Paid ads will help drive those conversations too.
There are also plenty of ways to ensure good returns from these channels.
(Message us at greenconnect.link to get started on writing winning ads and getting plenty of returns.)
One thing is for sure-in this century, we live our lives online.
You don’t have to just promote your business on social media, e.g., Facebook.
You could post how much water you need to drink every day.
how many countries visited this year or whatever interests people in your niche to actually know more about your company and message you.
3. You are likely to get Better Results From an Influencer in the Same Field as you.
When it comes to advertising, you are likely to get better results from an influencer or WhatsApp TV who is in the same field as you or who understands your field.
This is because they will have a better understanding of your product or service and will be able to provide insights that are relevant to your target audience.
For instance, if you run a cosmetic business, an influencer in the same field or who understands the field and has 500 followers is better to run your ad with and the ad would be more effective than someone with a 2000 generic audience.
This person in your field will understand what appeals to your audience, so they should be able to convince them in the ad.
This person has an audience with a greater percentage of people interested in your field.
So they would definitely engage.
For example, when running a quiz app for teens, it would make sense to find an influencer with over 10,000 followers aged between 13 and 17 who’s into social media quizzes.
4. Your Product, Service or Brand is Most Likely in the Awareness Stage
The awareness stage is the stage where a potential customer first becomes aware of your product, service, or brand.
At this stage, customers are beginning to recognize that they have a need or want that your product, service, or brand can fulfill.
However, they may not be familiar with your specific product, service, or brand yet. Therefore, it’s important to focus your marketing efforts and ads on building awareness and educating potential customers about what you have to offer.
5. People only consider you after you have given them a strong first impression.
In other words, your ad should not be too sales-oriented but rather, include a strong combination of visuals and sounds to leave a unique vibe.
The customer will identify with your tone in the advert and trust your product or service based on how well you connect.
They will then take action by buying from you (i.e., by clicking the “buy now” button).
6. You Might Need to Post Consistently
You don’t have to pay huge ad fees for an ad that needs consistent posting over a specified period of time if it won’t be repeatedly posted during that time.
Make flexible ads and work with influencers or WhatsApp TV that repeat your ads.
In particular, if you are raising awareness.
It’s like having someone follow you around for hours to tell you something, only to stop right in the middle of what they were saying.
You’re not going to be able to keep people’s attention by paying attention sporadically.
Just keep in mind that long periods without any posts can turn off followers and affect brand recognition; a lack of consistency will not drive people towards action!
Always create a strategy when posting ads, just so you know how often to post and when to back off.
For example, your content may do better with different posts being spread out throughout the day than it would if done all at once or constantly.
There’s also no rule against having a consistent theme; week after week or month after month.
Be creative but also make sure you give followers enough variety while still keeping their attention span-which is easy to do when we create your ads for you.
7. Include A Call To Action on your Ad
A Call To Action (CTA) is a marketing term for the action you want people to take after reading your ads.
For instance, if you want messages, don’t just add your number, add it in a link to make it clickable and add a custom message to it.
Be sure that this message stands out from the rest of your post so that users aren’t confused about what they should do next.
Always include a Call To Action in your ad.
When someone sees an advertisement, they’ll have no idea what the purpose of it is unless you include instructions as to how they can act on it.
Instructions like “learn more” or “click here” will help drive traffic to your website where people can learn more about your product or service.
Including a Call-To-Action will save you time when trying to get potential customers interested in your company because you’re telling them exactly what to do once they’ve read through all of the information provided.
Posting ads is the best way to drive traffic.
But posting them without the best knowledge of how to make winning posts is a waste of money.
We hope this article guides you in understanding what makes a good post and how to make one.
Your company is only as good as its content! That’s why you need us to help with it.
Please feel free to contact us for more information about our services.
We are an experienced team of digital marketers who will help you develop a good advertising campaign network.
We know what works and will get you results like no other. Don’t worry if you have questions—we have the answers!
Visit our website @ greenconnect.link for more information.